Seattle Sounders unveil psychedelic Jimi Hendrix-themed kit
The Seattle Sounders have unveiled a new kit for the upcoming season that celebrates a rock god as it honors one of the city’s most revered native sons, and it’s sure to be a hit with the Major League Soccer club’s passionate fan base.
The Sounders this week showcased the MLS team’s new away kit that honors the revered and legendary Seattle-born Jimi Hendrix.
Sounders star Nicolas Lodeiro, among other players, modeled the new Adidas uniform, which is officially named “The Jimi Hendrix Kit.” The MLS club debuted the new kit with a fitting display of fanfare on its various social media channels.
“A powerful Sounders Matchday tradition, Jimi Hendrix’s iconic rendition of ‘All Along The Watchtower’ blares throughout the stadium prior to kickoff,” a statement reads on the Sounders’ official site. “It’s a rallying cry rooted in the fabric of our city. Jimi IS Seattle. This jersey, like Jimi, shatters norms and honors one of Seattle’s greats.
“The bright accents and psychedelic patterns are a nod to Jimi Hendrix’s album covers and memorable on-stage style,” the statement continues. “Jimi’s signature stamps the bottom of each jersey and the necktape features his handwritten lyrics from his song, ‘Straight Ahead.'”
Hendrix and Seattle are indelibly linked and there are no shortage of shrines, monuments and tributes to the Rock and Roll Hall of Famer scattered throughout the city and region.
The Experience Music Project, a museum in Seattle currently known as MoPOP that opened in 2000, houses the world’s largest collection of Hendrix memorabilia, among other music memorabilia and exhibits. Hendrix’s guitars, clothing, diary, handwritten lyrics, among other artifacts and relics, are on display at the museum.
“Seattle was and always will be Jimi’s home. The Sounders are Seattle’s own, as well,” said Janie Hendrix, president & CEO of Experience Hendrix, via ESPN. “Collaborating with the Sounders to create a jersey is our way of playing for the home team.
“Jimi was all about honoring the place you come from. This venture allows us to give back to the community he loved. That’s something I think would make Jimi proud.”
Hendrix was born on Nov. 27, 1942 in Seattle and raised in the area before departing the Emerald City to become one of the biggest musical acts and cultural icons of the 1960s. The iconic guitar virtuoso was buried 15 miles south of Seattle in Renton’s Greenwood Memorial Park following his tragic death in Sept. 18, 1970 at the age of 27, joining his mother and father at the cemetery.