Sportress of Blogitude

Kobe Bryant family applies for ‘Mamba and Mambacita’ trademark

The family of late NBA icon Kobe Bryant has filed an application with U.S. Patent and Trademark office seeking exclusive rights to “Mamba and Mambacita,” according to a TMZ Sports report.

The trademark application filing is believed to contain language that specifies the use of “Mamba and Mambacita” — monikers for Kobe and daughter Gianna, who also tragically perished in a helicopter crash in Calabasas, Calif., on Jan. 26, 2020 along with seven others — on such items as clothing and shoes, among other products, including shirts, skirts, pants, shorts, bottoms, socks, dresses, jackets, hoodies. Workout clothing is also noted in the application, including items such as sweatbands, armbands and potentially footwear.

The application was filed by an attorney for Kobe Bryant LLC on March 10.

Since the death of Kobe and Gianna, the Bryant family has been fiercely protective of the Los Angeles Lakers legend’s lucrative brand and profound legacy. Vanessa Bryant, Kobe’s widow and mother to his three young daughters, has remained steadfastly vigilant in protecting her late husband’s legacy while exhibiting remarkable grace amid the unrelenting grief of losing a spouse as well as her young daughter in one tragic accident.

Several trademarks were filed by Bryant’s estate in the months following his death, TMZ Sports notes, including “Mamba Sports Academy,” “Mambacita,” “Lady Mambas” and “Lil Mambas,” among others.

Interestingly enough, Bryant’s family decided last May that the Mamba Sports Academy, an athletic training venture cofounded by Bryant, would retire “Mamba” from its name out of respect for the late NBA icon. The facility, launched in 2018, is now known simply as The Sports Academy.