Tom Brady, Fanatics agree to exclusive memorabilia partnership
Fanatics announced on Wednesday a new partnership with Tampa Bay Buccaneers quarterback Tom Brady through which the company will enjoy exclusive rights to the six-time Super Bowl champion’s memorabilia.
Fanatics will “become the sole distributor of Brady’s full assortment of highly sought-after autographs, collectibles, and memorabilia,” per the announcement. No terms were revealed, but the agreement dictates a long-term, exclusive partnership.
Welcome to the Fanatics family, @TomBrady!— Fanatics (@Fanatics) October 21, 2020
#12 is officially a #FanaticsExclusive athlete. Check out our exclusive collection of memorabilia, collectibles and more from the 6-time Super Bowl Champ! pic.twitter.com/q2ccL3I32a
“Fanatics is a brand synonymous with authenticity, in both the merchandise they provide and the timeless memories they create that go well beyond a jersey or a football,” Brady said of the company. “Michael Rubin and Fanatics have been great partners throughout the ALL IN Challenge, and I’m proud to be aligned with a company that is creating these types of genuine connections for people all over the world.”
Along with sole rights to Brady memorabilia and associated merchandise, Fanatics also announced a “significantly expanded collection” of Buccaneers items, including footballs, helmets, and jerseys.
Brady joins a star-studded list of athletes who have an exclusive partnership with Fanatics. The likes of Peyton Manning, Carson Wentz, Joe Burrow, Tua Tagovailoa, Chase Young, Luka Doncic, Zion Williamson, Aaron Judge, Pete Alonso, and Alexander Ovechkin precede him, as noted in Fanatics’ statement.
Along with this new partnership, Brady also boasts an enviable business portfolio headlined by his successful TB12 brand and its associated outlets and products. The new Bucs quarterback recently launched a production company based in Los Angeles as well.
What’s more, upon joining the Bucs this past offseason, Brady filed an application to trademark “TB x TB” which is of course a reference to the shared initials of Tom Brady and Tampa Bay.