LeBron James revealed as newest Wheaties cover athlete
LeBron James has earned numerous accolades, awards and honors during his legendary NBA career, and the latest nod to his considerable influence on the entire world of sports arrived this week.
On Wednesday, it was revealed that James has become the latest athlete to receive the honor of gracing a Wheaties cereal box.
Unveiled by the iconic breakfast cereal across its social media channels, the LeBron box also pays tribute to students at the Los Angeles Lakers superstar’s I Promise School in his hometown of Akron, Ohio.
Champion is not who you are. It’s what you do. We’re proud to announce that @kingjames, along with the students and community from @ipromiseschool, is our next Wheaties Champion. ORDER NOW: https://t.co/e3rbHdaXmq #ChampionOfChange pic.twitter.com/RPkTxIhoif— Wheaties (@wheaties) October 7, 2020
James weighed in on the honor in a statement shared Wednesday.
“Growing up where we come from, to see my I Promise kids and families from Akron, Ohio, represented on the iconic Wheaties box means everything,” James said, via Craig Webb of the Akron Beacon Journal. “The movement we’ve started in Akron is about doing our part to uplift our community by first listening and then responding with the resources they need. We will continue to do everything we can to create a better future for our kids and our community, and it starts with the students, teachers, and everyday champions you see on this box.”
Further dispatches on social media highlighted how the Wheaties honor celebrates much more than James.
LeBron’s mother Gloria James unveils a Wheaties box featuring her son at inaugural I Promise Huddle breakfast of champions. She recalls relying on cereal to feed her son as single mother in Akron. Now with @KingJames foundation, championing change. pic.twitter.com/KTPc9b1D8S— WKSUSarahT (@WKSUSarahT) October 7, 2020
#ChampionOfChange https://t.co/0vQuPHS2Hs— Wheaties (@wheaties) October 7, 2020
Wheaties hails James as a “Champion of Change” in the new box’s promotional materials, and the NBA star’s commitment to his I Promise School certainly demonstrates as much.
James has frequently stated that the 2018 opening of his I Promise School stands as one of the most significant accomplishments of his life both on and off the court.
The I Promise School and its affiliated programs and community outreach have earned widespread accolades. James’ integral role in opening the school elicited praise from Barack and Michelle Obama due to his dedication to the education initiatives championed by it.
When James opened the school in 2018, he hailed it as “one of the greatest moments of my life.”
James has also penned a children’s book inspired by the I Promise School that was released in August.