Stephen Curry opens up about Under Armour’s mask giveback initiative
Stephen Curry has teamed up with longtime endorsement partner Under Armour to facilitate a mask giveback initiative, and the Golden State Warriors superstar is dedicated to potentially furthering the program’s reach.
The initiative, through which communities in need are provided with Under Armour masks during the ongoing coronavirus pandemic, aspires to protect athletes as they return to playing youth sports.
“This is still a pandemic that needs to be taken seriously,” Curry recently told Bleacher Report. “Hopefully it’s an Under Armour mask, but wear your mask in general no matter where you’re at. We’ve got a long way to go to get through this. Everybody should be echoing that.”
The mask giveback initiative, which centers around Under Armour’s new UA Sportsmask, is specifically targeting high-school student-athletes in communities in Oakland, Baltimore and Nashville.
Curry will fittingly spearhead the initiative efforts benefiting athletes presently enrolled in the Oakland Unified School District.
“It’s a timely situation in terms of everybody stepping up to find ways to meet the need right now across the country. We know how important masks are in terms of stopping the spread and trying to keep people living their daily lives as close to normal as possible but doing it in a safe way. With UA and their innovation team and the way they can turn around the production of these masks, it was a great opportunity to have an impact in Oakland. And knowing how effective the Oakland Unified School District has been since last March and into this school year, I wanted to try to get as many masks to the right kids as possible. Hopefully all the student-athletes in the Oakland Unified School District will get one and be able to use it wisely to be as productive and active as possible while staying safe.”
The Warriors star and wife Ayesha have been long committed to the greater California community that Golden State calls home, so this latest outreach effort made a lot of sense for the family.
Last year, the Currys officially launched their “Eat. Learn. Play” foundation, a nonprofit with the core mission of providing children in Oakland the opportunity to enjoy an active, healthy lifestyle by providing nutrition, education and recreation options.