Jimmy Butler seeking to trademark success of coffee side hustle in bubble
Jimmy Butler managed to parlay his love of quality coffee into a successful side hustle at the Walt Disney World Resort in Orlando, Fla. It made for one of the most amusing stories to come out of the league restart in the bubble and also showcased the Miami Heat superstar’s admirable entrepreneurial spirit.
Limited means and materials, however, meant Butler had to be creative with the marketing of his “Big Face Coffee” product. It obviously still worked, though.
Just coming across the story that Jimmy Butler is selling his teammates $20 cups of coffee because there's no coffee shops in the #NBABubble…— Stephen Hicks (@StephenABC30) September 17, 2020
Absolutely elite sign outside his hotel roomhttps://t.co/DxUsYvy7J8 pic.twitter.com/MQT6Btu8mS
Butler’s ability to charge fellow NBA players an inordinate amount of money for a fresh cup of quality joe due to the bubble’s dearth of coffee shops has evidently inspired him to take his makeshift business to the next level.
Butler, along with agent Bernie Lee, is seeking to trademark “Big Face Coffee” to turn his side hustle into a full-fledged business enterprise.
“The mark consists of The words BIG FACE over the words COFFEE, an asterisk before the C in the word COFFEE, a smiley face design in the O in COFFEE, and an asterisk after the E in COFFEE, with a squiggly line below the word COFFEE, and the words NO I.O.U.s in a white box beneath the squiggly line,” according to Ira Winderman of the South Florida Sun Sentinel.
The trademark application features a laundry list of potential products related to general apparel, housewares and café items. The filing also lists “produce including whole fruits, packaged, fruits, vegetables … non-alcoholic beverages including coffees, teas, sodas, seltzer, bottled water; alcoholic beverages including wine and beer” as potential products.
Jimmy Butler brought a French press into the NBA Bubble & started running his own coffee biz out of his room. Everything is $20 and no IOUs.— Darren Heitner (@DarrenHeitner) September 15, 2020
How serious is Jimmy? He filed a trademark application to register the logo for his coffee hustle! (h/t @Caleb_Mezzy) pic.twitter.com/lIPaZmLwDB
While Butler presumably will remain apprised of his coffee-related business endeavors, there’s no question the star remains solely focused on leading the Heat to the NBA Finals.
So much so, in fact, that Butler kept “Big Face Coffee” closed the other day, as noted on Twitter by the Heat’s Goran Dragic.
Dragic tried visiting Jimmy Butler's coffee shop in the bubble, but it was closed tonight— NBA on ESPN (@ESPNNBA) September 17, 2020
(via @Goran_Dragic) pic.twitter.com/FJBrp1ZT3e
After a huge 117-114 overtime win over the Boston Celtics in Game 1 of the Eastern Conference Finals, the Heat will seek a 2-0 series lead on Thursday night in the bubble where Butler’s coffee business got off the ground.