Vikings commit $1 million to local social justice initiatives
The Minnesota Vikings will kick off the 2020 NFL season Sunday with a game against the division-rival Green Bay Packers. Before that, the organization reaffirmed its goal of being leaders in the community by formally announcing a $1 million commitment to local social justice initiatives.
The Vikings shared the news via an official statement issued Tuesday.
Vikings announce their social justice initiatives: pic.twitter.com/xtJSXZxJrR— Adam Schefter (@AdamSchefter) September 8, 2020
“We want to have an impact and some hope that we’re on the road toward a better future,” Vikings co-owner/team president Mark Wilf added this week. “What better way could you have it than giving a scholarship to someone? We need our young people. They’re going to be part of developing a better future and education is always the key; to turn what happened to George Floyd and all the other tragedies towards a positive where we can support the education of young people.”
The Twin Cities of course became a focal point of unrest over systemic racism and police brutality when George Floyd died while in the custody of Minneapolis police officers on May 25. The Vikings soon after announced a $5 million donation to social justice causes in the region, not to mention a scholarship in the memory of Floyd.
The endowment from the Vikings to establish the George Floyd Legacy Scholarship includes a gift of $125,000 from the Vikings Social Justice Committee.
The acts over the past few months also follows how the Vikings organization made a $500,000 donation to the team’s Social Justice Committee over the past two years.
The issue of NFL players peacefully protesting during the national anthem will undoubtedly be front and center as the season gets underway. The fact that it has been the source of widespread discussion throughout training camps confirms as much.
On that front, Wilf recently said during a virtual conference call that the Vikings intend to support players in any way when it comes to making their voices heard in whatever manner.
“We’ve been consistent as ownership, as an organization, we’ve been consistent in supporting our players right to peacefully bring awareness to issues that are important to them.” – #Vikings Owner/President Mark Wilf— Minnesota Vikings (@Vikings) September 7, 2020
It will be interesting to see how Vikings players choose to raise awareness about issues concerning social injustice throughout the season, not only before games but throughout the 2020 campaign.