LeBron James unlikely to engage in typical postseason social media blackout?
LeBron James typically enters social media shutdown mode during the postseason in order to better focus himself on the task at hand. It sounds like the Los Angeles Lakers superstar might not activate his social media blackout when the playoffs open next month, though.
The unprecedented circumstances of the NBA’s resumption in a bubble at the Walt Disney World Resort’s ESPN Wide World of Sports Complex in Orlando, Fla., is the reason James may not entirely shut himself off from social media.
James explained Tuesday that he needs to keep his phone on this time around given he’s away from friends and family and needs to remain in touch.
LeBron said he won’t turn off his phone during the playoffs this time around. He said he needs to check in with his family and mom everyday— Melissa Rohlin (@melissarohlin) July 28, 2020
James’ time away from his loved ones could be a short-lived experience — and the same can said of his fellow players — as the NBA will allow some family members to join players after the first round of the playoffs following a brief quarantine period in Orlando.
The league's plan remains for teams to be allotted up to 17 extra guest rooms — one per player — for player guests after the NBA is down from 22 teams to a final eight entering the second round of the playoffs— Marc Stein (@TheSteinLine) June 26, 2020
James has referred to his complete avoidance of social media in the past as “Zero Dark Thirty-23,” which he typically “activates” shortly before the postseason commences each year. He has done as much going all the way back to at least 2016.
Zero Dark Thirty- 23 activated. #StriveForGreatness— LeBron James (@KingJames) April 17, 2016
The argument could be made that James could keep his phone on and still avoid social media by deleting apps for Twitter, Instagram and the like. Perhaps that is James’ intent, but it appears his comments Tuesday suggest “Zero Dark Thirty-23” may not be engaged at all early on in the postseason.
With that in mind, James’ patented social media shutdown conceivably could be “activated” once his family makes it to Orlando should the Lakers make it out of the first round, as expected.