Michael Jordan donating proceeds from ‘The Last Dance’ to charity
Michael Jordan’s “The Last Dance” documentary has been a runaway smash for ESPN in this sports-starved climate, but the legendary NBA player and cultural icon will not profit monetarily from it.
A “By the Numbers” breakdown of “The Last Dance” by Kurt Badenhausen of Forbes relays that Jordan will donate his entire share of the proceeds he was in line to pocket from the documentary to unidentified charitable causes. That amount is believed to be somewhere between $3 and $4 million.
Of course, Jordan is incredibly well off financially — to put it mildly — so that amount of money for someone of his immense wealth is a relative pittance. That being said, that does not diminish the generosity of his gesture.
The latest charitable efforts from Jordan is not the first time he has used his fortune to help others. In 2019, Jordan donated $1 million to Bahamian relief efforts in the wake of Hurricane Dorian. What’s more, the Charlotte Hornets owner pledged $2 million to assist in relief efforts after Hurricane Florence tore through his home state of North Carolina in 2018.
It stands to reason the Hall of Famer and his Jordan Brand will benefit greatly from the exposure generated by the smash 10-part series that chronicles his final go-round with the Chicago Bulls during the 1997-98 season, among other things, from his iconic NBA career. Still, his decision to walk away from a nice payday is certainly commendable.