Tom Brady files application for ‘TB x TB’ trademark after Bucs signing
Tom Brady and his representatives have demonstrated their business savvy yet again by quickly filing an application for a trademark for “TB x TB” after the three-time NFL MVP signed with the Tampa Bay Buccaneers.
The “TB x TB” is of course a reference to the shared initials of Tom Brady and Tampa Bay. It appears to have been first used by the Buccaneers on social media after the quarterback made his signing with the team official last week.
TB TB pic.twitter.com/oyzSdNn1ZE— Tampa Bay Buccaneers (@Buccaneers) March 20, 2020
According to a document published by the U.S. Patent and Trademark Office, longtime Brady reps Yee & Dubin Sports filed the trademark application on March 20, the same day Brady signed his two-year deal with the Bucs.
The trademark seeks rights to use the phrase on “clothing, namely, shirts, t-shirts, pants, shorts, sweatshirts, sweaters, jerseys, sleepwear, athletic tops and bottoms, and headwear,” per a FOX Business report.
Brady already boasts an enviable business portfolio headlined by his successful TB12 brand and its associated outlets and products. The new Bucs quarterback recently launched a production company based in Los Angeles as well.
It stands to reason Brady will continue to seek out new business endeavors and investments as TB begins the next chapter of his NFL career in TB.