Minor league baseball team scraps ‘OJ Trial Night’ promotion
The Charleston RiverDogs have canceled plans to hold an “OJ Trial Night” this season after backlash to the event led to team to reconsider the arguably ill-conceived promotion.
The RiverDogs, the Class A affiliate of the New York Yankees and no strangers to offbeat promotions and such, announced the decision to scrap the event — which played on the infamous 1995 O.J. Simpson double-murder trial by riffing on elements of the “Trial of the Century” but was actually about orange juice — this week.
“After taking a step back and having further reflection on the overall message that was being conveyed, it was the responsible thing to do,” team president Dave Echols told The Post and Courier, adding that the concept was a case of “brainstorming” going completely awry.
Originally scheduled for May 26 at Joseph P. Riley, Jr. Park, the night was promoted as follows by the RiverDogs, which includes a joke about Johnnie Cochran’s famous “If the glove don’t fit, you must acquit” line when touting a related t-shirt giveaway.
The trial of the century gets a juicy new spin. We will finally receive the verdict that everyone has been waiting for … pulp or no pulp?.
Fans will act as our jury, voting with custom paddles to reach verdicts on various topics throughout the night. The eyes of the nation will be upon us. Fans will receive an “OJ Trial” shirt upon entering the stadium. If the shirt don’t fit, you must … see if we have a different size.
Minor league baseball teams of course are known for coming up with occasionally outrageous and frequently wacky promotions to attract fans to the ballpark, but it’s clear the RiverDogs missed the mark on this one.
“We’ve had just as many failures as we’ve had successes,” Echols said. “That’s what kind of gives us the willingness to try new things.”