Anthony Davis’ lack of signature shoe due to his ‘marketability’ issues?
Anthony Davis is without question one of the most talented and complete players in the NBA, yet the superstar lacks a signature shoe the likes of LeBron James, Stephen Curry and James Harden, among others, boast.
According to one sneaker industry insider, a few things are working against Davis when it comes to boasting a signature shoe line: The position he plays and not having a “marketable personality.”
Speaking with Brett Dawson of The Athletic, Matt Powell, a senior sports industry advisor at the NPD Group, laid out what’s preventing Davis from having his own signature shoe.
“Every 12-year-old kid thinks he can be Steph Curry,” Powell said. “There aren’t a lot of 12-year-old kids who think they can be Anthony Davis. The big men tend not to sell a lot of shoes. That’s just a truism of the industry.
“You look at a guy like Curry with the quick smile and the boyish face and the assassin’s shot, and he’s got the total package,” Powell says. “LeBron is the face of the Nike brand. Harden has his own style and personality. Davis while he’s on the court is an amazing athlete, but I would’t call him a particularly marketable personality.”
The Los Angeles Lakers superstar does have an endorsement deal with Nike. With the brand since 2012, Davis signed an extension in 2017.
Davis has worn Air Max Dominate sneakers that boast personalized add-ons on the tongue featuring various custom embellishments.
Pelicans All-Star forward Anthony Davis & Nike agreed to a multi-year shoe deal extension before the season.— Nick DePaula (@NickDePaula) October 19, 2017
Davis' Air Max Dominate shoes this season feature a custom tongue icon with his name, unibrow logo, "Chi / IL" hometown and "Fear The Brow." pic.twitter.com/S386TvIL1R
Davis nevertheless enjoys a decently stocked portfolio when it comes to endorsements, due to deals with Red Bull, Foot Locker and Saks. A signature shoe line, however, remains bafflingly elusive for the superstar.
All that said, the three-time All-NBA First-Teamer probably would accept an NBA title in L.A. as a “consolation prize” for the shoe snafu.