Sportress of Blogitude

Aaron Rodgers using ‘My Cause My Cleats’ to support wildfire relief

Aaron Rodgers is calling attention to an ongoing situation in his native Northern California through his participation this week in the NFL’s My Cause My Cleats program.

The Green Bay Packers quarterback will be among more than 900 players who will take part in My Cause My Cleats in Week 14. Now in its fourth year, the program has helped raise awareness for myriad causes. As is the case with Rodgers, players often choose charities and issues that are near and dear to their heart and hold profound personal meaning.

For Rodgers, he is throwing his support behind the North Valley Community Foundation and wildfire relief. Hailing from Chico, Calif., Rodgers knows firsthand the devastation left behind from 2018’s Camp Fire, with residents still reeling from the devastation that ravaged the region.

“Last year, when the Camp Fire happened, I immediately got in touch with some close friends there, the mayor of Chico, and just looked into what the need was and where my money could best be spent,” Rodgers said, per FOX Business. “After talking with the North Valley Community Foundation a number of times, I felt really good about what they’re all about. They’ve raised almost $100 million, which is unbelievable. It’s been a lot of small donations and then a lot of really big ones from across the country and northstate (Northern California).

Rodgers had previously lent his support to the region by donating $1 million in the immediate aftermath of the disaster. Then this past September, Rodgers donated 375 helmets to football programs at three high schools in northern California still dealing with the fallout from the wildfires.

“Just a reminder that there’s still a lot of people that aren’t helped,” Rodgers added this week. “The awareness of it needs to stay up because this is a 10-to-15-year rebuild for an area that I called home for a number of years growing up … I was born there. We moved back. I lived there for a few offseasons, as well, in Chico, which is 10 minutes from Paradise, and I knew a lot of people who had family and friends up there.”