Zion Williamson signs three-year endorsement deal with 2K Sports
Zion Williamson continues to rack up the endorsement deals after being selected as the No. 1 pick in the 2019 NBA Draft. The latest partnership involves a three-year agreement with 2K Sports, the video game publisher behind the popular “NBA 2K” series.
Williamson, despite already being among the most popular basketball players on the planet in light of his star-making, one-year turn with the Duke Blue Devils, admits he’s blown away by his latest endorsement deal.
“It’s crazy,” Williamson said earlier this week, via NBC Sports. “None of this will ever seem normal to me.
“… When I put the CD in the console, I don’t have to create me as a player,” Williamson told the AP at a party in Las Vegas to commemorate the game’s release, moments after NBA players like Portland’s Hassan Whiteside tried the game for the first time. “I’m there as a player. That’s going to take some getting used to. This is not normal. I can’t even put it into words. I’m honored.”
As part of the announcement, the official Twitter account of “NBA 2K20” rolled out a series of tweets touting their newest team member.
Presenting Next Up Feat. @ZionWilliamson— NBA 2K20 (@NBA2K) July 30, 2019
Watch our newest Team 2K athlete talk about what’s next for him IRL and see exclusive in-game footage of what’s next for him in #NBA2K20 pic.twitter.com/FjQxi7LOcK
ZIN casually dunking on set More Zion x NBA 2K coming soon… pic.twitter.com/irkzMf4SKf— NBA 2K20 (@NBA2K) July 31, 2019
Terms of the deal between Williamson and 2K Sports have not been disclosed, but it’s evident the New Orleans Pelicans rookie is eager to get things rolling.
“I’m excited to officially join Team 2K and be a part of this global phenomenon, where people around the world can play as me,” Williamson said in a news release, via ESPN. “I’m ready to put my imprint on basketball culture and be a part of the team that represents what’s next in the sport.”