Major League Baseball tweaked its logo, made no announcement
Major League Baseball quietly introduced a modified version of its iconic logo this season, and the fact that it was rolled out without any official announcement means it has elicited little fanfare.
That’s about to change, thanks to Sports Logos.net’s Chris Creamer, who drew the curtain back from the changes the MLB logo has undergone.
As noted by Creamer, the alterations to logo are subtle but significant. The red and blue colors have been changed “to be an exact match with the official colors of the flag of the United States.” Further, the “Major League Baseball” that sat beneath the logo has been removed.
Major League Baseball has updated their iconic "Batter" logo, with new colours, new alternate logos and a new font.— Chris Creamer (@sportslogosnet) April 23, 2019
Check out our chat with #MLB Vice President, Design Services Anne Occi about the changes, as well as our usual in-depth coverage here: https://t.co/DqamwoPvAN pic.twitter.com/zhaSMlecMI
The changes mark the first alteration to the logo since 1987. It was first introduced in 1969 to mark MLB’s centennial season. The new changes of course come amid Major League Baseball celebrating its sesquicentennial.
“We wanted to reflect on the brand”, MLB’s Vice President, Design Services Anne Occi told SportsLogos.Net. “We took a very deep dive and looked at brand evolution across the board and decided that, so much of how we view things now, screens, electronic formats, we thought first to reflect on the colors.
“… We think the colors now, really stand for how fans embrace everything,” Occi continued. “So we took the colors of the American flag and we put those into the batter. We wanted to send a very strong message about the National Pastime.”
Occi heralded how the batter in the logo boasted “such strength,” which led to no changes whatsoever being made to it in the redesign.
Keen observers may have noticed that the new colors, fonts, removal of “Major League Baseball” and styling guidelines have been all incorporated by MLB.com, MLBShop.com, MLB TV and the MLB At Bat app. But for most part, it certainly seems that the changes have scarcely been noticed.