Sportress of Blogitude

Kyrie Irving stars in ad for plant-based meat substitute company

Fake-meat diets are becoming all the rage in the NBA, and one of the league’s biggest proponents of the trend is now starring in a commercial for a prominent plant-based meat substitute company.

Boston Celtics star Kyrie Irving has a starring role in a new ad for Beyond Meat, one of the bigger names in the meat-substitute business. Irving, hailed as a “Beyond Ambassador” in the spot, is often seen sporting a cap bearing the company’s logo, as is the case as well in the commercial.

The commercial is being hailed by Beyond Meat in a release as the kickoff of its “Go Beyond” campaign, and it “chronicles [Irving’s] journey to greatness and the ingredients that got him to where he is today.”

Several NBA players have been putting their money where their mouths are, as it were, as a handful of stars already are investors in Beyond Meat, with Shaquille O’Neal recently coming on board as well.

To say Beyond Meat is gaining some serious traction in the sports world and beyond would be an understatement, as the release lays out in convincing fashion.

The new roster is being unveiled as part of our new Go Beyond campaign and includes Kyrie Irving, Shaquille O’Neal, Chris Paul, DeAndre Hopkins, Victor Oladipo, Lindsey Vonn, DeAndre Jordan, JaVale McGee, Harrison Barnes, Malcolm Jenkins, Derrick & Charity Morgan, Alex Honnold, Shaun White, and Luke Walton. These athletes join existing Beyond Meat shareholders JJ Redick, Tony Gonzales, Leonardo DiCaprio, Thomas Middleditch, David Wright, Eric Bledsoe, Maya Moore, and Tia Blanco, as well as forward-thinking celebrities Snoop Dogg, Common, Jessica Chastain, Nicole Williams and Liza Koshy.

It goes without saying Beyond Meat boasts some serious star-powered backing.