GoFundMe account hopes to raise $30M to stop Miller Park name change
A contingent of Milwaukee Brewers fans are up in arms over the announcement that the team’s stadium will no longer be known as Miller Park starting in 2021, and the most lathered-up among them has launched a GoFundMe page in an effort to halt the change.
An arrangement was reached this week whereby American Family Insurance will take over as name sponsor of the Brewers’ home ballpark, per team announcement.
The Brewers and @amfam have announced a long-term agreement which includes the naming rights for Miller Park beginning in 2021 and continuing for 15 years. The future name and branding elements for the stadium will be announced at a later date.— Milwaukee Brewers (@Brewers) January 22, 2019
DETAILS: https://t.co/CUNqxkLbDH pic.twitter.com/m3avI4oE4q
While financial terms have yet to be disclosed — much less a new name — Brewers fan Peter Caldwell has launched said GoFundMe page. He is seeking $30 million for the cause.
It was announced today that Miller Park will no longer be Miller Park after the 2020 season. Brewers Fans from around the world have come to know Miller Park as the home of our Milwaukee Brewers,” Caldwell writes for the page’s mission statement. “We have set out to raise money to keep the name Miller Park. While we are confident that American Family Insurance would be a good partner with the Brewers, we cannot, in good faith, allow the name to change. Please show your dedication to the Brew Crew by supporting this cause. Beer drinkers and Brewers fans unite!
The page was created Tuesday, and as of Wednesday morning, only $15 in donations have been made. In other words, the movement is only $29,999,985 short of its stated goal at this point.
It merits noting that a Change.org petition against the expected name change has been created as well.
“We need to show these companies that the name ‘Miller Park’ is a staple in the Milwaukee market and is befitting a team called ‘The Brewers,'” the petition reads in part.
While there’s obviously no way either of these movements will inspire the Brewers organization to reverse course, those involved are clearly passionate about the traditional name of their home ballpark, which is something.