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NBA, NBPA agree to $1.1B ‘NBA 2K’ licensing agreement

The NBA and NBPA have agreed to a lucrative licensing agreement extension with Take-Two Interactive Software, Inc., creators of the popular “NBA 2K” video game franchise, the league announced this week.

The new agreement reportedly spans seven years and is said to be worth $1.1 billion, per a report from The Wall Street Journal.

“An entire generation of basketball fans engage and connect with NBA teams and players through NBA 2K,” NBA Commissioner Adam Silver said in a statement issued by the league. “We are grateful to extend our partnership with Take-Two and the NBPA to build on the enormous popularity of the NBA 2K franchise and the continued global growth of basketball.”

NBA 2K has become an important part of the NBA culture both for our players and fans,” added NBPA Executive Director Michele Roberts. “Kudos to THINK450 for successfully negotiating this extension on the NBPA’s behalf.  We look forward to continuing this partnership with the League and Take-Two Interactive.”

The deal between Take-Two, the NBA and NBPA does not appear to be exclusive, notes Bleacher Report, which would indicate EA Sports will be allowed to continue with its “NBA Live” franchise.

In its 20th year, “NBA 2K” has sold over 86 million units worldwide, with “NBA 2K18” selling a record 10 million units. “NBA 2K19” is the series’ current version.

The agreement also involves “NBA 2K Online” and “NBA 2K Online 2” which boasts a combined 40 million registered users.