Jayson Tatum set to debut Nike’s ‘Back to the Future’ auto-lacing sneaker
Jayson Tatum is set to become the first NBA player to wear Nike’s real-world effort to replicate the auto-lacing sneaker first imagined 30 years ago for the “Back to the Future” movie franchise.
When the Boston Celtics take the court against the Toronto Raptors Wednesday night at TD Garden, Tatum will be sporting the HyperAdapt BB, Nike’s first “auto-lacing performance basketball sneaker,” according to ESPN’s Nick DePaula.
Inside the future of Nike Basketball, and Jayson Tatum’s debut of the new auto-lacing HyperAdapt sneaker tomorrow night.— Nick DePaula (@NickDePaula) January 15, 2019
“When my son gets to be 20, the type of shoes they'll be wearing might make you fly." — @JayTatum0https://t.co/pILTAvTKzX
“Being the first person to wear it is a great opportunity,” Tatum said.
The backstory about how Nike reached this point began with “Back to the Future” director Bob Zemeckis reaching out to the company to request the creation of a self-lacing sneaker prototype for the film’s sequel. Research and development continued over the years, culminating with the HyperAdapt BB sneaker.
The latest version of the futuristic sneaker “replaces traditional laces with an intricate series of cables, controlled by slide-touch bars on a syncing phone app or two toggle buttons on the side of the shoe,” per DePaula. A small motor powers the process.
Jayson Tatum on testing the shoes in a private run at Nike HQ featuring Kyle Kuzma and others pic.twitter.com/mslHbTgGA4— Jarrel (@_JarrelHarris) January 15, 2019
“I didn’t know what to expect,” Tatum said. “Hearing about a shoe with all this technology and no laces, I didn’t know what it was going to look like. It really surprised me. It looked a lot better than I thought it would, and it felt great — that was most important.”
The HyperAdapt BB is slated for an official launch date of Feb. 17, the same day as the 2019 NBA All-Star Game. The expected retail price for the sneakers is $350.