76ers announce hiring of VP who will oversee ‘holistic development’
The Philadelphia 76ers issued a press release Tuesday announcing the hiring of Annelie Schmittel, PhD as the team’s new Vice President of Player Development.
It will be Schmittel’s duty to launch a “holisitic” development arm of the front office, per the release.
In her new role as 76ers Vice President of Player Development, Schmittel will be responsible for creating, managing and overseeing the holistic development and implementation of programs that support the professional and personal growth of 76ers players, staff and families, the release reads, via Crossing Broad. “With nearly a decade of experience in athlete development, Schmittel joins the team after spending the last three seasons with the Oakland Raiders. Also boasting experience working with NCAA Division I and II collegiate athletes, Schmittel is a proven leader with an unparalleled passion for maximizing players’ athletic and personal growth, on and off the court. Under Schmittel’s creative leadership and innovative mindset, the 76ers will continue to augment on-court progress with off-court development and strive to help players balance on-court priorities and personal responsibilities.
As noted in the Sixers’ release, the well-credentialed Schmittel previously worked with the Raiders. Among her duties with the NFL team was overseeing a program for rookies referred to as “family boot camp,” per an ESPNW article by Ramona Shelburne in which Schmittel is interviewed about her new role with the 76ers.
Schmittel’s hiring comes at an interesting time for the Sixers organization. The team is currently navigating some issues related to the early-season acquisition of the enigmatic Jimmy Butler, which included the superstar’s reported confrontation with coach Brett Brown.
Not only that, Brown’s decision to have former NBA star Bruce Bowen give the team a pregame pep talk last month reportedly backfired, as it caused Joel Embiid to appear “noticeably upset” afterward over how Bowen talked to him.
In other words, it may be the perfect time for the Sixers to usher in a holistic approach to team management, although given the perceived issues, Schmittel will certainly have her hands full from the get-go.