Tom Brady’s shoes lead ‘My Cause My Cleats’ auction by wide margin
“My Cause My Cleats” without question is among the NFL’s top annual initiatives, as it allows players to add a distinctly personal touch while supporting charities and causes that have significant importance to them.
Best of all, after players don the shoes that support a particular cause, the NFL auctions of many of them to raise money for charity.
Of all the cleats up for auction on the NFL Auction site, Tom Brady currently leads the pack by an overwhelmingly wide margin, as the New England Patriots quarterback’s game-worn and signed cleats currently boast a bid of $20,010 as of Thursday afternoon.
The latest bid for Tom Brady's cleats from the Vikings game has topped $20k, nearly 3x the price for any other player's cleats. The NFL is auctioning off the shoes from the My Cause, My Cleats campaign on @NFLAuction https://t.co/Jo0U8I7NR7 pic.twitter.com/VZzicwcFma— Ben Volin (@BenVolin) December 19, 2018
As noted in the tweet, the current bid on Brady’s cleats are higher than those for other NFL stars’ shoes. In fact, Titans running back Derick Henry’s cleats currently have a bid of $7,610.
While that by no means is a paltry sum of money — especially when it comes to charitable funds — the fact that the current bid on Brady’s shoes is nearly three times as much really says something about the Patriots quarterback’s broad appeal.
It merits noting that Brady’s cause is the Ellie Fund & Best Buddies, which works “to provide support to breast cancer patients as well as their work in enhancing the lives of people with intellectual and developmental disabilities.”
Brady wore the cleats in a Dec. 2 victory over the Minnesota Vikings. Bidding on Brady’s cleats closes on Dec. 30.