Kobe Bryant launches line of ‘performance-driven body care’ products
Kobe Bryant on Wednesday officially launched “Art of Sport,” a “performance-driven” line of body care products.
The retired Los Angeles Lakers icon made the announcement in part via his official Twitter handle, which boasts over 14 million followers.
My mentality is to always rise and compete. That's why I'm a founding partner of Art of Sport – a new brand helping all athletes feel and perform their best through performance-driven body care. Proud of this team. Proud of this challenge. #ArtOfSport #BornForMore #MambaMentality pic.twitter.com/yifXJ2tkSc
— Kobe Bryant (@kobebryant) October 3, 2018
Among the athletes featured in the photographic announcement alongside Bryant are Houston Rockets guard James Harden, Chicago Cubs second baseman Javier Baez and Pittsburgh Steelers wide receiver JuJu Smith-Schuster.
Bryant articulated his vision for Art of Sport during recent interview.
“We’re speaking to the athlete through our communication and we’re connecting to the spirit of the game,” Bryant said. “The important thing in building a brand for athletes is making sure the messaging and the story touches on the emotional components and the spirit associated with a great soccer match or basketball game. The product shouldn’t only benefit you from a physical standpoint, there should be an emotional and inspirational benefit too.”
Bryant went on to illustrate how his “Mamba Mentality” translates well to his off-the-court business ventures.
“I get up at 4 a.m. and get to work,” Bryant said. “That same competitive spirit is what we’re trying to do with this brand. To compete with ourselves to create the products that we feel are the best that we can make.”
Bryant of course has already made successful inroads into Hollywood courtesy of winning an Academy Award for Best Animated Short Film for “Dear Basketball.” After that, Bryant set his sights on the literary world, penning his first work of nonfiction as well as overseeing the upcoming release of a series of young-adult fantasy novels.
Suffice to say, Bryant is attacking his retirement with the same ferocity as the legend attacked opponents on the hardwood.