‘Victory Fridges’ to give Browns fans free beer upon moment team wins (pic)
Cleveland Browns fans have been waiting a mighty long time to see their NFL squad put a game in the win column. And thanks to a recently announced promotion, Browns fans in certain locations will be able to celebrate with a free beer or two the exact moment the team notches its first victory since the 2016 NFL season.
Bud Light has announced that “Victory Fridges” will be installed throughout the Cleveland area in anticipation of the Browns’ first win of the 2018 NFL season. The fridges, standing about eight feet tall, contain approximately 200 aluminum 16-ounce bottles of Bud Light. The moment the team wins, the fridges will instantly unlock.
JUST IN: Starting today, @budlight is installing “Victory Fridges” that will be full of beer in 10 Cleveland bars. When the Browns win first regular season game, fridges unlock and beer inside is free to fans. pic.twitter.com/DkRWkVkLkx
— Darren Rovell (@darrenrovell) August 14, 2018
“We’re always cheering for them,” said Andy Goeler, vice president of marketing for Bud Light, told Cleveland.com. “Obviously they haven’t won in a while. We’re putting victory fridges out into the marketplace. When the Cleveland Browns win, at the end of the game, these refrigerators … will send a wireless signal that will unlock them and give fans the opportunity to have a celebratory Bud Light.”
Several of the 10 or so Victory Fridges will be placed at First Energy Stadium with the remainder distributed throughout the Cleveland area where customers have to be 21 or older to be permitted entrance into the establishment. The fridges will open regardless of if the Browns’ first win of the regular season occurs at home or on the road.
The last time Browns fans could celebrate a victory was on Dec. 24, 2016. The team has gone a demoralizing 1-31 over the past two seasons, hitting rock bottom with an 0-16 campaign in 2017. The Browns do appear poised to improve upon their disastrous past two seasons in 2018, although it would be difficult to do much worse.
“We believe in Cleveland,” Goeler said. “It’s just fun. They will win, obviously, and we want them to win.”