Padres roll out ticket promo that incentivizes fans to root for losses
The San Diego Padres recently rolled out an interesting ticket promotion through which fans could attend plenty of games at Petco Park as the season winds down for a great price … so long as the team loses a lot of them.
Dubbed the “Five-Win Pass,” fans are allowed to electronically place a $99 order that allows them to attend as many home games as they wish for that price until the Padres win five games. The promotion begins with Friday’s game against the Arizona Diamondbacks and lasts until Sept. 30 … or the Padres eke out five wins, whichever comes first.
How do we get fans to support our tank? We'll incentivize the fans to root for losing! pic.twitter.com/TckYqzT0FY
— David Proctor (@DaProc) July 25, 2018
As noted by Big League Stew, this promotion is either a wonderful idea or a ridiculous one, depending on one’s particular point of view. A fan conceivably could see five straight wins — not a bad few days at the ballpark — which would amount to about $20 per game.
On the other hand, a fan could watch some miserable baseball out of the home team game after game after game. And yet, with each loss, the price on a per-game basis drops each and every time. Winning! Due to losing!
Much has been made about major-league teams having a down-year at the gates this season, and the Padres have not been immune to that trend. Although it warrants mentioning that the Padres are limping to a putrid finish in an awful season, which in part helps explain fan apathy.
Sitting at 42-63 after Wednesday’s 6-4 loss to the New York Mets, the Padres reside in the NL West cellar by a wide margin, a full 11 games back of the fourth-place San Francisco Giants.
The Padres have drawn an average of 26,882 fans per game at Petco — where the team is 20-31 — which puts the team 19th in the league in attendance.
There are 30 games remaining on the Padres’ home schedule this season, meaning from a strictly mathematical perspective, fans could attend all those games for an average of a little more than $3 bucks apiece. Obviously there’s virtually no way the Padres could go 5-25 down the stretch at home. But if they did … yay?