Eagles troll Amazon over using dog pics on error pages during Prime Day outages

Amazon’s much ballyhooed Prime Day was marred by a series of shocking outages on Monday, much to the chagrin of online shoppers and dismay of the mega-corporation. Amazon attempted to play on shoppers’ love of canines to help alleviate frustration over the Prime Day meltdown.

Meet the dogs of Amazon who graced thousands of screens while the site was down on Prime Day: https://t.co/btqH2C1Htr pic.twitter.com/wBrXnEYFBE

— Adweek (@Adweek) July 16, 2018

Amazon's self-created Prime Day holiday is off to a rocky start.

Many shoppers hoping to score deals were instead met with photos of cute dogs as the online retail giant served up its standard error page due to periodic outages on Monday afternoon. https://t.co/CyHTmWng8y pic.twitter.com/smob4ypngQ

— CNN (@CNN) July 16, 2018

“Some customers are having difficulty shopping, and we’re working to resolve this issue quickly,” Amazon said in a statement to CNN Money. “Many are shopping successfully — in the first hour of Prime Day in the U.S., customers have ordered more items compared to the first hour last year. There are hundreds of thousands of deals to come and more than 34 hours to shop Prime Day.”

It was quite the embarrassment for the online giant and the Philadelphia Eagles later rubbed salt in the wounds by mocking Amazon with a dog photograph of their own in a tweet. Instead of cute dogs, though, the Eagles highlighted how the team fully embraced their “underdog” role en route to a Super Bowl LII triumph by using a photograph of offensive lineman Lane Johnson wearing a dog mask.

¯\_(ツ)_/¯ #PrimeDay pic.twitter.com/mwj5iKRHm5

— Philadelphia Eagles (@Eagles) July 16, 2018

Well played, snark-masters behind the Eagles’ social media accounts. Well played, indeed.