Major League Baseball to begin experimenting with biometric ticketing
In the future, fans attending Major League Baseball games might not need a ticket to get into the ballpark. Instead, if the league’s plans come to fruition, the only thing necessary for admission will be the fan’s fingerprint.
“When experiencing a game, the biggest friction point is getting into the stadium,” CLEAR head of sports and events Lauren Stangel said, via Yahoo Finance. “We truly believe we have an opportunity to use our technology to drive a safer and better experience for fans.”
Major League Baseball, in partnership with CLEAR, intent to roll out biometric ticketing at select ballparks, with a pilot program planned as soon as later this season. Fans will use their fingerprint to gain access to the game. Eventually, facial recognition software could be utilized as well.
“We’ll be able to immediately link [fans’] CLEAR accounts to their MLB.com account. Your biometrics – your face and fingerprint – become your ticket,” CLEAR co-founder and CEO Caryn Seidman-Becker told FOX Business.
CLEAR, a subscription-based service available for $15/month, already is used at airports and allows travelers to skip security checkpoints. Nine MLB teams, including the New York Yankees, New York Mets, Seattle Mariners and San Francisco Giants, per the report, already utilize some aspects of CLEAR technology at their ballparks. It allows fans to bypass security, although a ticket is still required at this point.
“The adoption of mobile ticketing has brought us to this point,” MLB’s executive vice president of business Noah Garden told FOX Business. “Getting into the stadium as seamlessly and expeditiously as possible is important to the fan experience. The last thing you want is a pile-up getting into the game. We want to achieve security measures at the same time as taking the fan experience to the next level.”
Major League Baseball plans to experiment further with biometric ticketing in 2019 at ballparks that utilize CLEAR and Tickets.com technology. Point-of-sale use of CLEAR technology at major-league ballparks reportedly is also in the works.