Sportress of Blogitude

Watch LeBron James’ iconic banner in downtown Cleveland come down (vid)

As announced on Monday, the iconic LeBron James banner that has loomed over downtown Cleveland since The King returned to the Cavaliers back in 2014 is in the process of being taken down on Tuesday morning in the wake of the superstar’s decision to join the Los Angeles Lakers on a four-year, $154 million deal.’s Hannah Drown is live on the scene as the massive banner is removed. It’s not surprisingly a painstakingly drawn-out process given the size of the display — it measures 10 stories tall, comes in at 1.3-tons and spans roughly 25,000 square feet — and the video feed documents as much.

And here’s the live feed.

The banner, sponsored by Nike, hangs on the eastern face of the Landmark Office Tower, which houses Sherwin-Williams Co. headquarters. It remains unknown at this time whether another display, if any — whether it be sports-related or otherwise — will replace the banner.

Although a few Cleveland Browns players appear eager to assume King James’ throne in Cleveland, however improbable that outcome coming to fruition may be.