Burger King Russia apologizes for promo involving impregnation by World Cup players
Burger King Russia has issued an apology for a terribly ill-conceived promotion where free Whoppers for life (and cash) were offered to Russian women who get impregnated by World Cup players.
Burger King is sorry it offered Russian women lifetime Whoppers if they get impregnated by World Cup stars: https://t.co/51DrLhTqgF pic.twitter.com/PC2EtiYen9
— Deadspin (@Deadspin) June 20, 2018
The social media post offered 3 million Rubles (approximately $47,000) — along with a lifetime supply of Whoppers — to Russian women impregnated by a World Cup player.
Burger King Russia apologizes for offering women Whoppers for getting pregnant by World Cup players. https://t.co/Uw6sXHexar pic.twitter.com/6aAApYiuMk
— Yahoo Sports (@YahooSports) June 20, 2018
The translation reads as follows, per Deadspin:
Burger King, within the framework of social responsibility, has appointed a reward for girls who get pregnant from the stars of world football. Each will receive 3 million rubles, and a lifelong supply of Whoppers. For these girls, it will be possible to get the best football genes, and will lay down the success of the Russian national team on several generations ahead. Forward! We believe in you!
The post not surprisingly has since been removed, with Burger King Russia offering the following apology on Russian social media site VK, as translated by Yahoo:
We apologize for the statement we made. It turned out to be too insulting.
We thank you for the feedback and hasten to inform you that we have already removed all materials related to the application.
Too insulting, indeed. It should go without saying that Burger King Russia ought to have seen the incredibly high potential for backlash coming.