LeBron James’ Decision 3.0 likely to come via his Uninterrupted platform?
The NBA is now in the full throes of rampant and unchecked LeBron James’ speculation — much to Charles Barkley’s chagrin — surrounding his imminent future. Being unofficially referred to as “Decision 3.0,” James’ impending declaration of what comes next for him will be the biggest talker of the NBA offseason and something that could dramatically alter the entire landscape of the league.
James of course made his announcement he would be “taking his talents to South Beach” back in 2010 on “The Decision,” a widely panned special that aired on ESPN.
The moment when James ultimately makes his plans public this time around obviously again will be greeted with an enormous amount of hype. It appears James intends to exert control over the entire spectacle by keeping coverage of it in-house.
As noted in a tweet from The Wall Street Journal’s Bryan Curtis, Maverick Carter, James’ longtime business partner, hinted last year that any future Decision-esque announcement will be an Uninterrupted production.
Last year, Maverick Carter told @bzcohen that Decision 3.0 would be an Uninterrupted production. https://t.co/EB5J0kiDkj pic.twitter.com/eyImU92jyw
— Bryan Curtis (@bryancurtis) June 13, 2018
Uninterrupted, the brainchild of James and Carter, is a multimedia platform which aspires to give athletes an unencumbered conduit to create unfiltered content similar to Derek Jeter’s The Players’ Tribune.
“The best thing about UNINTERRUPTED is there are so many creative opportunities for athletes to tell their stories,” James said in 2015. “I’m excited to be partnering with important, innovative companies like Warner Brothers and Turner to keep building UNINTERRUPTED as a place for athletes to go to connect with fans and share their stories in a different way.”
James frequently utilizes Uninterrupted to post videos, etc. — occasionally of a serious nature, other times whimsical — so it would make sense for him to use his own platform to make the next biggest announcement of his NBA career. Stay tuned.