Minor league baseball team makes billboard pitch to LeBron James (pic)
Billboard recruiting pitches have become a huge trend when it comes to wooing LeBron James, who is expected to exercise his player option and become a free agent this summer. And while most, but not all, billboards erected in a bid to woo James have come from NBA cities, the latest one doesn’t even have anything to do with a basketball team.
In a genius marketing bit commonplace in minor-league baseball world, the Lehigh Valley Iron Pigs, AAA affiliate of the Philadelphia Phillies, erected a billboard Thursday pitching the concept of James joining the squad. But the best part of it all is the argument forwarded by the Iron Pigs concerning why James should find the offer compelling.
If @KingJames really wants to catch MJ, he needs to spend a season in Minor League Baseball.
Choose the IronPigs this summer.#LVWantsLeBron pic.twitter.com/voD2hxYT1I
— IronPigs (@IronPigs) May 10, 2018
Bravo. James, not to mention countless others, have used Michael Jordan’s career as a measuring stick when assessing his on-court accomplishments. That said, outside of a Sprite commercial, James has never been pegged as an aspiring baseball player, having spent time in high school instead playing football.
MJ of course boasts six NBA titles. James, after the Cleveland Cavaliers made quick work of the Toronto Raptors, face the Boston Celtics in the Eastern Conference Finals. Should the Cavs prevail, it will mark James’ eighth consecutive trip to the NBA Finals, a remarkable achievement, indeed.
However, James is only 3-4 in the Finals once reaching them, meaning he has a ways to go before matching MJ in NBA titles. That said, the chances are far greater that James will reach the pinnacle of excellence three more times in the NBA than pursue a minor-league baseball career a la His Airness.
Still, kudos to the Iron Pigs for such a clever recruiting pitch.