Sportress of Blogitude

Tom Brady doesn’t believe anthem protests are hurting NFL ratings

This past NFL season, one of the biggest headlines of the entire season had nothing to do with the game — rather a peaceful protest that consisted of players kneeling during the national anthem. The ratings for the NFL have concurrently dropped at a steady rate.

The anthem protests have been pegged as the scapegoat for the ratings drop. However, New England Patriots superstar quarterback Tom Brady has his own theory for the lower ratings.

“There’s so much for us to consume, I mean, as we all know, there’s so much happening,” Brady said. “I hate to say it: I don’t follow it like I used to, because, so many other things to follow. And it’s just what can grab your attention, there’s a lot more competition today than there’s ever been, I think, especially with social media, for people to consume information or to consume content.

“The NFL has had a great product, people love watching the game and I think it’s still doing better than every other program out there, but compared to a time when there was less things to do, it doesn’t live up to those standards.”

Brady’s theory arguably holds water here. We are living in a new age of entertainment television where there are more ways than ever to consume content over multiple mediums and platforms.

Of course, this new phenomenon is not unique to sports. Consumers tend to wander from what they were used to doing only a couple years ago. However, the league is coming off the 2018 NFL Draft — the highest rated in NFL history —  which garnered 5.5 million viewers at “any given time.” We will have to see if the current ratings trend continues into next season.