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Sportress of Blogitude

Billboard recruiting LeBron James pops up in New Zealand (pic)

The current trend among NBA fans pining for LeBron James to join their team should he become a free agent this summer is to erect billboards in what presumably will turn out to be an ineffective bid to recruit the superstar. But as the most recent LeBron billboard to spring up suggests, why should such pitches be limited to only NBA teams?

The SKYCITY Breakers NZ, a professional basketball team based in Auckland who plays in the National Basketball League (NBL), recently put up a billboard — an electronic one, no less — to make its case for James to join their organization.

As noted by Dime Mag, the individual behind the tweet is Dan Katz, who is affiliated with U.S.-based Barstool Sports. Former NBA star Shawn Marion is also counted among the ownership group of the Breakers, who have won four NBL titles since 2011.

The effort by the Breakers to recruit James, however unrealistic, should be commended for at least being creative. The same goes for previous billboard pitches from Portland Trail Blazers fans, a 76ers-backing, Philly-based business and a longtime Los Angeles Lakers season-ticket holder, among others, it may be all for naught.

As James — who is widely expected to hit free agency after the season by exercising the player option in his current contract — has mentioned in recent weeks as the billboard recruiting craze has escalated, he won’t to allow such efforts to sway his ultimate decision.