Twitter reacts to digital ad cutting off George Springer’s head (pic)
A hilariously unsettling scene played out during Game 2 of the World Series Wednesday night when Houston Astros outfielder George Springer was “decapitated” by a digitally-projected advertisement placed upon an outfield wall at Dodger Stadium.
During the bottom of the sixth inning, Springer tracked a fly ball to center field. As he settled under the ball, a Mastercard Masterpass ad created a bizarre visual when it completely obscured Springer’s head.
Weird stuff. Naturally, the wisenheimers on Twitter had a field day with the advertising-based snafu.
George Springer doing a nice job catching that fly ball with this Masterpass ad blocking his view pic.twitter.com/cxM2Wp4Er6
— Adam Cheek (@ancheek3) October 26, 2017
This Masterpass incident with George Springer was a whole new level of brand integration. https://t.co/YoD43YWSTG
— Andrew Bucholtz (@AndrewBucholtz) October 26, 2017
Masterpass! Now with identity protection! pic.twitter.com/U5EdjYty48
— Ghoul Fun dies (@goodfundies) October 26, 2017
George Springer is going as the Headless Horseman for Halloween. pic.twitter.com/sxoVjabN0u
— SB Nation MLB (@SBNationMLB) October 26, 2017
Props to George Springer: First headless guy to record a putout in the World Series. pic.twitter.com/NDQC5ZtoQH
— Eric Little (@TheEricLittle) October 26, 2017
Springer did get the last laugh — as it were — with a two-run homer in the top of the 11th inning. The Astros held off a late charge from the Dodgers for a 7-6 win to even up the World Series at one game apiece.
Lots of heroes tonight.
But Super Springer topped them all! pic.twitter.com/BB6NJ9GiW9
— MLB (@MLB) October 26, 2017
Not bad for a guy who was headless just a few innings earlier.
All kidding aside, networks are looking anywhere and everywhere to extract as much advertising revenue out of broadcasting games. That should come as no surprise considering the exorbitant amounts of money shelled out to secure broadcast rights to sports, professional or otherwise.
That said, perhaps some pregame tinkering with the digitally-projected advertising may have averted a situation like what happened with Springer’s head, in the World Series, no less.