Sportress of Blogitude

Carmelo Anthony on report Jordan Brand is ending his shoe line: ‘False news’

Carmelo Anthony on Tuesday night blew off a report that Jordan Brand is ending his signature shoe line by referring to it as “false news.”

ESPN’s Nick DePaula reports, citing industry sources, the Jordan Brand is ending the new Oklahoma City Thunder player’s signature sneaker line, meaning last season’s Melo13 shoe will be the last one. The report goes on to state, however, that Anthony “will remain a key featured athlete for the company” after agreeing in January to a new deal with Jordan Brand.

Anthony, following Tuesday night’s 98-86 exhibition victory over one of his former teams, the Denver Nuggets, threw shade at the veracity of the report.

Anthony, at 33 years of age, obviously is on the back-end of stellar NBA career. So, perhaps it’s not all that surprising that Jordan Brand could conceivably pass on continuing the Carmelo’s signature sneaker line, if the report is indeed accurate.

But as noted, Jordan Brand reportedly plans to continue some sort of relationship with Anthony going forward, so it’s not like it’s all doom and gloom for the veteran. Although the notion that Jordan Brand reportedly is passing on a new Melo sneaker after 13 models nevertheless has to sting for Anthony quite a bit.