Von Miller loses endorsement after kneeling during anthem
Denver Broncos linebacker Von Miller’s decision to kneel during the national anthem before Sunday’s game appears to have resulted in him losing an endorsement deal with a local business.
Denver-area dealership Phil Long Ford on Monday announced it will not continue its endorsement deal with Miller due to the demonstration.
The automobile dealership did clarify in a statement to Denver’s CBS4 that Miller wasn’t technically being fired. Instead, the company opted to not follow through on renewing its deal with the Broncos superstar.
“We are evaluating the events of the weekend. It is important to state that we haven’t fired Von. We are in the middle of contract renewal and this weekend’s events remind us that sometimes we feel that we best represent ourselves,” the statement read. “We support Von and his first amendment rights, we know Von and he’s a good person. He donated a police car to his hometown police dept. All that notwithstanding when we bring in celebrities to represent us we run the risk of being misrepresented.
“We, like millions of Americans are concerned and will respond consistently with our values as a proud American company founded by a war hero (Phil Long). While we can’t control the actions of others we can be responsible for how we support our nation and community. That is why, years ago, our principal owner, Jay Cimino, founded the Mount Carmel Veteran’s Service center, and is supported by all Phil Long Dealerships. We support this cause not just with our words, but financially as well, and it is serving hundreds of veterans in need right here in Colorado. This would be a great time for our community to show support for our military community by supporting this cause or others that continue to serve them after they serve us.”
Phil Long Ford reportedly requested that CBS4 and other Denver stations immediately stop airing all spots featuring Miller as well.
Donald Trump argued on Friday any NFL player who protests during the anthem should be “fired.” The President’s inflammatory comments not surprisingly ignited a firestorm, with NFL players and organizations demonstrating unprecedented unity with actions before and during anthems ahead of Week 3 games.