Bud Light unveils glasses that will light up for every Patriots TD (pics)
Bud Light is going to be a huge hit at Gillette Stadium come Thursday night when the New England Patriots host the Kansas City Chiefs to officially kick-off the 2017 NFL season.
Why? Bud Light has announced that 65,000 beer glasses will be given away to fans in attendance that will light up each and every time the New England Patriots score a touchdown during the 2017 NFL season.
Bud Light will give away 65,000 glasses at tomorrow's opener that will light up with every Patriots touchdown. pic.twitter.com/C9Was7cQiE
— Darren Rovell (@darrenrovell) September 6, 2017
Some minor legwork — or finger-work, actually — is required to enable the glasses to light up for every Patriots’ touchdown this season. Fans will have to download an app to their phones and then link the glass to it. The range is said to be about 30 feet.
Bud Light will hand out 65,000 of these glasses at Patriots' season opener. They'll light up following every Pats touchdown this season. pic.twitter.com/9oA9pYD5fy
— Darren Hartwell (@darren_hartwell) September 6, 2017
And perhaps in one last blistering dig at the Atlanta Falcons blowing a 28-3 lead to lose to the Patriots in overtime in Super Bowl LI, Bud Light has announced 28,300 glasses will be available for purchase for $18 on the beer’s official website.
Cheers, Pats fans. Jeers, Falcons backers. Drink up.