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Stephon Marbury blasts ‘brainless’ cost of Big Baller Brand shoes

Stephon Marbury knows a thing or two about the sneaker game due to his Starbury Inc. shoe brand. Whereas Marbury has set a reasonable cost for his line of sneakers — available between the economical prices of $14.98 to $49.98 — the Big Baller Brand, fronted by the enigmatic LaVar Ball, has opted to enter the luxury sneaker market.

The brand’s first shoe, the ZO2, created for Ball’s son, Los Angeles Lakers rookie Lonzo Ball, retails for as high as $495. Marbury sees no sense in pricing consumers who cannot afford such extravagances out of the market.

Marbury was back in his hometown of New York this week to meet with NYU students in Manhattan. Suffice to say, the Coney Island native isn’t impressed with the Ball’s approach to the sneaker business.

“When I see a sneaker for over $400, for me, that’s kind of brainless because it doesn’t cost that much to make,” Marbury said, via the New York Post. “I like the idea of them wanting to own their own brand. I do like that idea, just not for the price tag.”

Marbury of course starred in the NBA before becoming a cultural icon during his years playing professional basketball in China. Marbury, a No. 4 pick in 1996, also has thoughts on the notion of Lonzo Ball, a No. 2 overall pick, already having a sneaker that’s so expensive.

“[Lonzo Ball] not playing one game in the NBA — it’s a little excessive on the price without having any proven track record of doing anything on the court,” Marbury observed.

Given the way in which the elder Ball has reacted to critics since bursting upon the basketball scene — including those who blasted the price of the ZO2, odds are he’ll have words for Marbury as well when he hears about the “brainless” slam.