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Report: LeBron James developing HBO series about sneaker culture

LeBron James’ production company is developing a comedy series for HBO centered around the “insane and obsessive world of sneaker culture,” per a Deadline report.

HBO reportedly has given the green light to SpringHill Entertainment – headed by James and business partner Maverick Carter — to develop the half-hour, single-camera comedy. The series is at this point untitled and being referred to as “Sneaker Store Project.”

The series will center around the goings-on at a Los Angeles sneaker shop run by two best friends. It will come out of the Warner Bros. TV studio and is part of multi-year deal SpringHill has with Warner Bros. James and Carter are listed as two of the executive producers on the project.

James has been making considerable inroads into Hollywood over the past several years. He is slated to produce a sitcom for NBC. James also last fall sold his production company’s first scripted series,  a sports medicine drama, also to NBC.

It was also revealed last fall by Mark Wahlberg that he and James are trying to put together a movie project, although nothing has seemingly come of that potential partnership as of yet.

Other television projects produced by James’ production company include “Cleveland Hustles,” a reality series airing on CNBC, as well as “Survivor’s Remorse,” airing on Starz. The latter series is loosely based on the Cleveland Cavaliers superstar’s life.

James also is executive producer for the NBC game show “The Wall.” Premiering last December, the show was quickly extended by the network earlier this year.

In other words, in light of reported HBO series in development, we can now add “Rising Hollywood Mogul” to James’ already-expansive off-the-court résumé.