Milwaukee Bucks jerseys to feature Harley-Davidson patch (pic)
The Milwaukee Bucks on Thursday became the 12th NBA team to reveal its corporate sponsorship jersey patch when a partnership with hometown Harley-Davidson was announced at a press conference.
BREAKING: @Bucks sign jersey logo patch deal with @harleydavidson https://t.co/dxLfvDjsSp pic.twitter.com/av1s0QaMPo
— Darren Rovell (@darrenrovell) August 10, 2017
“When we first saw how it looked, we thought it was just so authentic and natural,” said Anoop Prakash, Harley-Davidson’s director of United States marketing, via ESPN. “Two brands with heritage in Milwaukee, built on grit and Midwestern values, who brought their product to the world and succeeded.”
Harley-Davidson was founded in Milwaukee in 1903 and the company’s headquarters remain in the Wisconsin city. The NBA awarded Milwaukee the franchise in 1968. The two organizations have been longtime partners, but the sponsorship patch further expands the relationship.
Harley plans to brand a fan area and a pregame ride on one of the company’s iconic motorcycle by Bucks mascot Bango is also in the works. Bango previously has been part of a “Rev up” routine sponsored by Harley-Davidson during the fourth quarter of Bucks games at Bradley Center.
The Bucks promoted the announcement with a video featuring Bongo getting a tattoo, presumably Harley-Davidson-themed ink.
— Milwaukee Bucks (@Bucks) August 10, 2017
“We think there will be Harley fans who will become Bucks fans and Bucks fans who become Harley fans,” said Matt Pazaras, the Bucks’ senior vice president of business development and strategy.
Suffice to say, the Bucks arguably have one of the coolest corporate sponsorship patches announced so far as part of a three-year trial program that coincides with Nike taking over as the NBA’s official apparel provider.