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Ice Cube explains why Big3 suspended Allen Iverson

The Big3 on Wednesday announced that 3’s Company player-coach Allen Iverson will be suspended for the team’s upcoming game in Lexington, Ky.

In light of Wednesday’s development, Big3 founder Ice Cube took a moment to explain the league’s decision to suspend Iverson.

“Well, we talked about holding up the legitimacy of the league and he knows that him not showing up hurts us,” Ice Cube said of Iverson. “Who’s happy to be suspended? Nobody. But he understands that it’s a necessary step in the development of the Big3 who don’t believe what we’re doing and what we’re going to do in the future. Our league is bigger than one man, and we’ve got Hall-of-Famers, champions, All-Stars, first-round picks, and we have to think about them. He understands that.”

Iverson was a no-show for his team’s game last weekend in Dallas against Team Power. Unflattering reports surfaced that suggested Iverson was pulling an all-nighter at a Chicago-area casino preceded his unexplained absence.

In the wake of the controversy, Iverson issued a personal apology via the Big3’s Twitter account.

Ice Cube and the Big3 arguably were in between a rock and a hard place with the Iverson situation. The former NBA star undoubtedly is one of the marquee players in the fledgling league. Iverson’s absence from any game — in any capacity — arguably diminishes the quality of the product the league hopes to showcase around  the country.

That said, the Big3 cannot allow Iverson’s unexcused and unjustified absence set a troubling precedent for the league. By suspending Iverson, the Big3 arguably set the tone for such future related conduct from its players and coaches.