Sportress of Blogitude

Nike files opposition to Rob Gronkowski logo; too similar to Jumpman

Nike has filed a formal opposition over Rob Gronkowski’s official logo, claiming it too closely resembles their iconic Jumpman logo for Jordan Brand.

Gronk Nation L.L.C. originally filed a trademark application for the logo, which depicts a silhouette of the New England Patriots tight end in his patented spike move, in April of 2016. The application requested the trademark for use on numerous products, including exercise equipment and athletic wear, per a report from ESPN’s Darren Rovell.

Nike earlier this month filed its opposition with the USPTO Trial & Appeal Board, arguing it could be easily confused with the Jumpman logo.

Troy Carnrite, an attorney and partner with Boult Cummings LLP, representaives of the Gronkowski family, expressed confidence the issue can be resolved without extensive litigation.

“My client has created one of the most recognizable brands in sports today,” Carnrite said. “We are very proud of this brand and are optimistic that we will resolve this with Nike amicably.”

Gronk Nation L.L.C. and its legal counsel have until Aug. 5 to respond to Nike’s formal opposition.

Trademark law obviously is complicated and involves intricate legalese and statutory interpretation. However the dispute between Nike and Gronk’s company ultimately plays out in the end — and a convoluted legal process is in the offing if the parties cannot settle the issue — it’s hard not to see Nike’s contention regarding Gronk’s logo, at least in layman’s terms.

Interestingly, Gronkowski of course wears Nike gear whenever taking the field with the Patriots, as Nike currently owns the NFL’s uniform rights.