Orlando Magic to wear Disney patch on unis in 2017 (pic)
The Orlando Magic on Tuesday announced the team’s jerseys will bear a Disney patch during the 2017-18 NBA season.
The Magic took to Twitter to reveal the partnership where it mentions Orlando destination Walt Disney World specifically.
Our hometown team just got stronger.
Thank you @WaltDisneyWorld for believing in Magic. #ConnectedbyMagic pic.twitter.com/JpdKb9MBRl
— Orlando Magic (@OrlandoMagic) June 20, 2017
The patch, measuring 2½-inches by 2½-inches is located on the upper left part of the jersey.
Disney signs on as Orlando Magic patch partner, team to sell annual passes to Walt Disney World for first time https://t.co/LNHwWPbVLD pic.twitter.com/kR6tBoxVxH
— Darren Rovell (@darrenrovell) June 20, 2017
The Magic are the eighth NBA team to announce a jersey patch partnership.
“With Orlando as our hometown, Magic has always been a key strand of our DNA,” Orlando Magic CEO Alex Martins said in a statement, via ESPN. “This expanded agreement with Disney brings our story full circle and represents the coming together of two dynamic organizations that have become synonymous with Orlando.”
The Magic reportedly will soon announce Disney-branded special seating and hospitality area in Amway Center, per ESPN’s report. Annual passes to Walt Disney World will also be sold by the team.
All told, it’s a brilliant partnership, given the cross-promotional possibilities. It also warrants mentioning that Disney owns ABC and ESPN, owners of the NBA’s broadcast right through the 2024-25 season.