Sportress of Blogitude

NFLPA: Tom Brady leads all NFL players in total merchandise sales

Tom Brady was the top seller among all NFL players when it comes to total merchandise sales for the period from March through November 2016, according to a release Thursday from the NFL Players Association.

Interestingly, the time period where Brady topped total merchandise sales overlaps with the lengthy Deflategate appeal process and the New England Patriots quarterback’s season-opening four-game suspension.

The top 10 in overall merchandise sales rounds out after Brady as follows: 2) Ezekiel Elliott, Dallas Cowboys; 3)Dez Bryant, Cowboys; 4) Odell Beckham Jr., New York Giants; 5) Carson Wentz, Philadelphia Eagles; 6) Russell Wilson, Seattle Seahawks; 7) Aaron Rodgers, Green Bay Packers; 8) Dak Prescott, Dallas Cowboys; 9) Rob Gronkowski, New England Patriots; 10) Cam Newton, Carolina Panthers.

The top 50 players in total merchandise sales can be seen here.

Some other interesting tidbits about the list, as noted in the NFLPA release:

  • Tom Brady led overall jersey sales; Odell Beckham Jr., Russell Wilson, Cam Newton and Rob Gronkowski rounded out the top five
  • Brady (Michigan) led all collegiate sales of men’s Nike jerseys; Marcus Mariota (Oregon) led collegiate co-branded sales in Fathead wall decals; Ezekiel Elliott (Ohio State) and Mariota led sales in collegiate sports photo collectibles from Photo File
  • Brady led overall sales for OYO Sportstoys construction toy figures, followed by Dak Prescott and Elliott
  • Pet jerseys – sold through Fanatics – were led by Wentz, followed by Rob Gronkowski, Beckham Jr., and Brady.
  • Fanatics sales (including jerseys, apparel and headwear) were led by a trio of rookies in Prescott, Wentz and Elliott; Brady and Gronkowski rounded out the top five.

It’s obviously no coincidence that the Cowboys’ meteoric rise to relevance courtesy of a magical 13-3 season coincided with the two superstar rookies, along with Bryant, landing in the top 10.

But Brady is at the top of the list once again after topping it at the end of 2015. As noted, Brady’s ascension to the top ranking occurred as all the Deflategate drama reached its long-awaited coda. It’s certainly not a leap to assume the spike in merchandise sales was in large part due to Brady’s passionate supporters rallying around him amid his legal battle.