Nike to give out 89 pairs of ‘Back to the Future’ shoes via online lottery
The future is indeed now, as Nike announced Tuesday that 89 pairs of Nike MAG shoes, a/k/a the self-lacing sneakers Marty McFly wore in “Back to the Future II,” via an online lottery, ESPN’s Darren Rovell reports.
The online lottery begins Tuesday and lasts a week. It involves a raffle that comes with a $10 submission fee with all proceeds going to the Michael J. Fox Foundation and the charity’s battle to find a cure for Parkinson’s disease, the condition the actor was diagnosed with at the age of 29 in 1991. Nike in 2011 auctioned off 1,500 pairs of the MAG sneakers, albeit of the non-self-lacing variety, raising $5.7 million for Fox’s charity.
Nike teased the big announcement Monday morning with a tweet directed to Fox’s official Twitter account.
.@realmikefox Excited for tomorrow.
— Nike (@Nike) October 3, 2016
Fox, who of course portrayed McFly in the “Back to the Future” films, actually was presented with a pair of self-lacing Nike MAG shoes on Oct. 21 of last year, which is relevant to a date in the sequel.
Nike CEO and president Mark Parker issued a statement in light of Tuesday’s big announcement.
“Though it initially shared only a few seconds of screen time with Michael, the idea behind the Nike Mag unlocked something much bigger at Nike,” the statement read. “It sent us down an unchartered path of innovation, but it also opened our eyes to our ability to fight some of the world’s biggest challenges. We feel privileged for the opportunity to raise even more awareness for the fight against Parkinson’s.”
The winners of the online lottery will be announced on Oct. 17.