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LeBron James to produce sitcom set in Cleveland for NBC

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LeBron James in all likelihood is gearing himself up for Cleveland Cavaliers training camp. But that doesn’t mean he isn’t putting the finishing touches on an extremely productive summer off the court.

James’ production company SpringHill Entertainment has announced the NBA star will serve as an executive producer on an upcoming sitcom for NBC.

The series, “There Goes the Neighborhood,” will  be a single-camera, half-hour comedy from Bill Lawrence, known for his work on “Cougar Town.” It is set in Cleveland and apparently is a flip on “The Jeffersons,” as it highlights the experiences of a white family moving into a predominantly black neighborhood.

James has spent the past several years making considerable inroads into Hollywood, primarily through his production company, SpringHill Entertainment. It was also just revealed this week by Mark Wahlberg that he and James are trying to put together a movie project.

On the television front, James recently sold his production company’s first scripted series,  a sports medicine drama, also to NBC.

Other television projects produced by SpringHill include “Cleveland Hustle,” a reality series airing on CNBC, as well as “Survivor’s Remorse, airing on Starz. That series is loosely based on James’ life. James also has a game show in the works called “The Wall,” which is slated to air on NBC as well.

Maverick Carter, James’ business partner, released the following statement, via Cleveland.com:

“SpringHill Entertainment has come a long way in the last year and a half, and I’m proud of the creative, authentic and entertaining content we continue to create for all types of audiences. From ‘Survivor’s Remorse’ getting picked up for a fourth season, to the summer success of our aspirational ‘Cleveland Hustles’ series, and with a lot of great upcoming projects in the works, I couldn’t be more excited about the future of SpringHill.”

As noted in the report, with the new NBC sitcom, James now has more executive producer titles (5) to his name than NBA titles (3). That’s certainly something.

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