Sportress of Blogitude

Newspaper editor defends using ‘Crying Jordan’ meme in MJ article


A Malawian newspaper found itself in the midst of a media firestorm this week after it interestingly used the infamous “Crying Jordan” meme as the accompanying photo for an article about Michael Jordan’s recent statement on the shootings of African-Americans and the targeting of police officers.

The statement, originally published by The Undefeated, said in essence that Jordan “can no longer stay silent” on the issues highlighted by recent incidents. He also pledged $1 million donations to the International Association of Chiefs of Police’s Institute for Community-Police Relations and the NAACP Legal Defense Fund.

Given the gravity, seriousness and significance of the statement and the donations, the decision to use the meme — a questionably tone deaf decision — by The Nation, alternatively referred to as The Malawi Nation.

But Joy Ndovi, senior news analyst for The Nation, indicated to The Huffington Post that the choice was neither accident or inadvertent oversight: It was completely intentional.

Ndovi indicated Sports Editor Garry Chirwa personally selected the photo because he believed the “Crying Jordan Meme” represented the substance of the story well.

“I just imagined him crying,” Chirwa wrote via WhatsApp.

Ndovi further justified the decision to HuffPo.

“The article on Jordan reacting to the violence in U.S. was just the perfect one for the meme to be used,” he said. “It depicts the emotional state of the former NBA star. Though it might seem unconventional, what other photo could be more suitable than the infamous Crying Jordan meme?”

It was an interesting choice, to say the least. And the case can be made a more appropriate photo could have been used. Then again, would anyone be discussing some Malawian newspaper had it not used the meme? Probably not.

As the saying goes, there’s no such thing as bad publicity.

[H/T Pro Basketball Talk]