Sportress of Blogitude

Stephen Curry breaks single-season sales record at NBAStore.com

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Stephen Curry wasn’t only busy breaking records on the court in 2015-16 by leading the Golden State Warriors to a regular-season record 73 wins and three-pointers made in a single season (402). He also was shattering merchandise sales records off of it.

According to NBA media services data provided to CSN Bay Area, sales of Stephen Curry merchandise at NBAStore.com rose over 250 percent over last season, giving the Warriors sharpshooter the best-selling single season by a player ever.

Overall, it was a banner season overall for the NBA, with the league breaking its all-time regular season attendance record with 21,972,129 fans attending games, average attendance (17,864) and sellouts (723).

Perhaps just as important in the digital age was the tremendous progress the NBA saw on social media.

The NBA set records across social media (Facebook, Instagram, Snapchat, Twitter, Vine, YouTube) this season for impressions (30.1 billion, +25%) and video views (4.2 billion, +86%). In February, the NBA became the first professional sports league to surpass one billion social media likes and followers globally across all league, team and player platforms.

Eat your heart out Kobe Bryant.

Still, impressive stuff all the way around. But despite the league-wide record-breaking, let’s be honest: It’s Stephen Curry’s NBA world — and by extension, the Warriors — and everyone else is just living in it.

[H/T The Big Lead]