MLB players to use Snapchat during spring training games
It has been announced that Major League Baseball and Snapchat have entered into a multi-year partnership. And to kick-off the new relationship, the league revealed that March 11 has been designated as “Snapchat Day,” when players from all 30 MLB teams will be allowed to use Snapchat during spring training games.
While it should provide for a fascinating and entertaining look at what spring training is really like for ballplayers, it appears for now that next Friday’s special day will be a one-shot deal as MLB policy expressly forbids the use of social media during games in the regular season and postseason.
As part of the new agreement, Snapchat is allowed “access to official MLB logos, marks, as well as exclusive behind-the-scenes content featuring the game’s top players at ballparks across the country,” per a Forbes report.
But as far as next Friday is concerned, all that a baseball fan will need to follow all the action is to follow MLB and your favorite teams on Snapchat, and its landing page will “feature a day-long Live Story documenting the events,” and “different snaps will be available on MLB, individual team and player accounts,” per Big League Stew.
But perhaps the highlight of the day will revolve around the reemergence of “SnapBat.”
Who needs a #selfie stick when you can have a SnapBat? Straight out of the DI #innovation lab. #SpringTraining #MLB pic.twitter.com/vewT1rLOb8
— DI (@WeAreDI) March 2, 2016
The glorified selfie stick famously made its debut during last year’s All-Star Weekend.
But first… pic.twitter.com/6XneqAP5bs
— Washington Nationals (@Nationals) July 14, 2015
It should be interesting day, to say the least.