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Sportress of Blogitude

Twins hit another marketing home run with latest commercial (vid)

twins-commercial

The Minnesota Twins are among Major League Baseball’s best when it comes to creating compelling, original and entertaining commercials to promote the team. And the ball club’s marketing department has hit another metaphorical round-tripper with its latest spot that warmly hints at the impending 2016 season, albeit in a delightfully chilly manner.

The commercial features Twins stars Joe Mauer, Miguel Sanó, Glen Perkins, Brian Dozier and mascot T.C. rolling in a candy-apple-red Ford Fairlane convertible and cruising around the streets of Minneapolis in mid-winter to alert baseball-deprived Minnesotans that “Summertime is almost here.”

The song featured in the spot, “Sunshine,” is a 2007 single from beloved Minneapolis hip hop artist Atmosphere, so it all comes together perfectly.