Sportress of Blogitude

LeBron James says he’s never been worried about his brand


After disputing the notion that he is a coach killer incarnate, LeBron James was asked about how new Cleveland Cavaliers head coach Tyronn Lue warned Kevin Love and Kyrie Irving about worrying too much about their brands instead of winning. And his response was quite clear: All he cares about is winning and that by doing so, everything related to enhancing one’s brand takes care of itself.

Saying, “All I wanted to do was win,” James said sacrifices are necessary in the pursuit of championships and that youth sometimes gets in the way of realizing that truism.

“I’m always the guy that understood that there’s no better recipe for your brand or your stature than winning,” he said, via Northeast Ohio Media Group’s Chris Haynes. “There’s nothing else better than that. There’s no other way to propel that to the highest level, than winning. So, that’s always been my mindset.”

James’ comments seemed to echo what Lue previously had to say about his younger and less-experienced teammates. He also pointed out, much like Lue, that the Cavaliers’ version of the “Big Three” faced a much larger learning curve than previous incarnations of that moniker, specifically James’ partnership with Dwyane Wade and Chris Bosh with the Miami Heat.

James finally had enough with the line of questioning regarding personal brands and worrying about one’s own stats and the like and shut down any further inquiries on the topic.

“I have no idea, can’t speak for nobody else,” he said. “I will not speak for anyone else no more. I’ll speak for myself. Tell you how I feel about my approach and my career from now on. Don’t want to talk about nobody else but my teammates and this organization. I’m at that point.”

The Cavaliers obviously are going through some big changes in lieu of David Blatt’s surprising dismissal and it certainly seems that James is much more willing to go to bat for Lue than he ever was for Blatt. How that translates to better play on the court — particularly against upper-echelon NBA teams — remains to be seen.